Increasing Local and Visitor Physical Activity through Media Messages: A Specialized Management Application at Acadia Natioanl Park
Shrugrue M, Leahy J, Diagle J. 2009. Increasing Local and Visitor Physical Activity through Media Messages: A Specialized Management Application at Acadia Natioanl Park. School of Forest Resources, University of Maine, Orono. Orono, Maine
This is a report that was prepared for the National Park Service by a graduate student at UMO finalizing the study for the media campaign focused on increasing awareness and participation in beneficial physical and mental health activities. ôWalk the Great Meadow Loop to Health Pathways to the Parkö is the slogan for the brochures and posters developed in an attempt to increase the physical activity of park users through media messages. The report gives the statistical findings of user response to the media effort and suggests what tactics may serve as relevant in the future. /STUDY LOCATIONS:/ /MOUNT DESERT ISLAND/Great Meadow Loop/
- Type
- Published Report
- Authors
- Shrugrue, Mike; Leahy, Jessica; Diagle, John
- Date of Issue
- 2009
- Publisher
- School of Forest Resources, University of Maine, Orono
- Units
- ACAD
- Keywords
- Assessment, Behavior, Evaluation, Great Meadow Loop, Health, Health, Human Impact, Mount Desert Island, Recreation, Visitor Use, Visitors