The visitor experience at Martin Luther King Jr. National Historic Site: Signage, safety, and services
Le Y and Holmes NC. 2013. The visitor experience at Martin Luther King Jr. National Historic Site: Signage, safety, and services. Natural Resource Report. NPS/NRSS/EQD/NRR—2013/687. National Park Service. Fort Collins, Colorado
This report presents the results of focus groups held at the Martin Luther King Jr. National Historic Site (NHS) in Atlanta, Georgia, during the week of November 2-7, 2012. Two separate focus group studies were conducted, first with park visitors then with park partners, to answer questions about directional and interpretive signage, visitor safety, and visitor services. Thirty-four individuals participated in seven visitor focus groups, and 19 individuals representing 12 organizations participated in two park partner focus groups. The focus groups revealed that challenges faced by visitors to the NHS include a lack of directional signs, perceptions of unsafe conditions, and a need for expanded visitor services within the park area. The two sets of focus groups, while revealing different perspectives of the visitor experience of navigating to the NHS and engaging in its activities, nevertheless merged at several points. The report concludes with a comprehensive list of recommendations based on input from visitors and park partners.
- Type
- Published Report
- Authors
- Le, Yen; Holmes, Nancy
- Date of Issue
- 2013-07
- Publisher
- National Park Service
- Units
- EQD , MALU , NRSS , SSB
- Keywords
- focus group research, stakeholder (or public) survey research, visitor monitoring, Visitor Services Project, visitor survey research