Yellowstone National Park Exploratory on Social Media: Descriptive Statistics Report
Miller ZD and Freimund W. Yellowstone National Park Exploratory on Social Media: Descriptive Statistics Report. Research Permit and Reporting System
The purpose of this research was to begin to understand who these “virtual visitors” (people who “like” the YELL Facebook page) are, how and why they are using social media to interact with YELL, how park managers may better use social media, and an evaluation of current efforts on social media by YELL. At the end of this report, we compared the sample of virtual visitors to on-site visitors at YELL where data was available.
- Type
- Unpublished Report
- Authors
- Miller, Zachary; Freimund, Wayne
- Publisher
- Research Permit and Reporting System
- Units
- YELL