Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park
Salem NE. Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park. Research Permit and Reporting System
Research was used to find potential inclusion tactics, as well as to communicate strategies for building and strengthening CVNP's relevancy with Millennials. Further insight directed development of a segmented social media marketing strategy and visual guide. The solutions served as successful functional tools, adequate for aiding toward building relevant content, choosing appropriate distribution channels, analyzing metrics and implementing creative tactics toward virality.
- Type
- Unpublished Report
- Authors
- Salem, Nidal
- Publisher
- Research Permit and Reporting System
- Units
- CUVA