Measuring Visitor Satisfaction: An Outdoor Recreational Setting
Uysal M, Eser Z, Birkan I. 2002. Measuring Visitor Satisfaction: An Outdoor Recreational Setting. Pages 23-27. In TTRA’s 33rd Annual Conference Proceedings. Travel and Tourism Research Association
ABSTRACT: This study describes overall satisfaction as a function of instrumental and expressive factors, expectations, and past-use. The study confirmed that expressive and instrumental factors might be stronger predictors of overall satisfaction or dissatisfaction in general. However, site-specific features may moderate the relative importance of instrumental and expressive factors. Empirical studies of this nature may be of help to destination marketers and planners to understand the complexity of satisfaction as one of the elements of visitation behavior. Actual and potential markets can use these types of studies to develop appropriate communication materials that would incorporate the relative importance of destination features as perceived.
- Type
- Conference Proceeding Paper
- Authors
- Uysal, Muzaffer; Eser, Zeliha; Birkan, Ibrahim
- Units
- BLRI
- Keywords
- APHN, Appalachian Highlands Network, BLRI, Blue Ridge Parkway, Explore Park, SER, social science, Southeast Region, visitor satisfaction