Sun Protection without Ecological Harm: Promoting Reef-Friendly Visitor Behavior in National Parks
2020. Sun Protection without Ecological Harm: Promoting Reef-Friendly Visitor Behavior in National Parks. Ideas 42
The objective of this report is to apply behavioral science to contribute to these efforts and help build the foundation for an NPS strategy that encourages visitors to use sun protection methods that are less ecologically harmful to aquatic life. This project was a collaboration between researchers at the National Parks Service, George Mason University, ideas42, and Haereticus Environmental Lab. The expected audience of this report is, first and foremost, NPS staff, friends, and partners. The report includes a list of behavioral barriers that may prevent visitors from adopting less ecologically harmful sun protection methods, and a playbook of ideas to tackle these barriers. The behavioral barriers are a diagnosis of why visitors behave the way they do. They include a list of 11 factors identified during our research that could be preventing visitors from adopting less harmful sun protection methods. The playbook of ideas is a list of behavioral solutions for the barriers.
- Type
- Unpublished Report
- Date of Issue
- 2020-11-24
- Publisher
- Ideas 42
- Keywords
- behavioral science, communication, coral reefs, oceans, sunscreen