BCG-NPF National Parks Digital Visitor Experience - Research Findings
Staake M, Garg A, Duong A, Chadha A, Cervantes L, Peterson S. BCG-NPF National Parks Digital Visitor Experience - Research Findings. Research Permit and Reporting System
Boston Consulting Group – Digital Ventures was commissioned by National Park Foundation to develop a vision for the ideal National Parks Digital Visitor Experience. All research methods were ethnographic in nature. Six key frictions identified: fragmented digital planning experience, conflicting park information across platforms, insufficient awareness for visitor serendipity, diverse programing lacks amplification, insufficient feedback loop, insufficient affiliation venues.
- Type
- Unpublished Report
- Authors
- Staake, Megan; Garg, Ananya; Duong, Ann; Chadha, Ankita; Cervantes, Leticia; Peterson, Spenser
- Publisher
- Research Permit and Reporting System
- Units
- ABLI , BICA , BISO , BOST , CACO , CARL , CHCH , CRMO , GOGA , GRSM , LINC , MIIN , MIMA , MUWO , PINN , ROCR , RORI , SEKI , SHEN , STRI , YELL , YOSE