2023 Socioeconomic Research of Mary McLeod Bethune Council House National Historic Site: Report on 2023 Data Collection
Otak, Inc., RRC Associates, University of Montana, GAIA Environmental Consulting. 2024. 2023 Socioeconomic Research of Mary McLeod Bethune Council House National Historic Site: Report on 2023 Data Collection. National Park Service. Fort Collins, Colorado
A strong mandate and need for socioeconomic monitoring have been expressed in the National Park Service (NPS) strategic goals for science, in statements by NPS leadership, and in various official reports. Since such monitoring began in 2022, the NPS has conducted visitor surveys at 24 parks per year across the United States and associated territories. Mary McLeod Bethune Council House National Historic Site (Bethune Council House) was selected as one of these units for 2023 implementation. This socioeconomic monitoring at Bethune Council House uses a two-step survey methodology to capture a representative sample of visitor information, characteristics, and behavior. This process includes (1) an on-site intercept survey conducted via tablet, and (2) a post-trip survey (completed either by mail-back or online) for more in-depth trip details. The types of data collected include visitor demographics, trip characteristics/planning, and experience evaluations. Results are organized by these two survey instruments and are aimed to assist park managers in understanding current utilization and perception of park resources, assessing operations and potential issues, and facilitating communication and decision-making processes within the park and between the park and its local partners and stakeholders. Results of this and studies at the 23 other park units sampled for 2023 contribute to a SEM National Technical Report that produces national-level findings on an annual basis.
- Type
- Published Report
- Authors
- Otak, Inc.; RRC Associates; University of Montana; GAIA Environmental Consulting
- Date of Issue
- 2024-10
- Publisher
- National Park Service
- Units
- MAMC
- Keywords
- demographics, MABE, SEM, Socioeconomic monitoring, trip characteristics, visitor surveys