2025 Socioeconomic Research of Ninety Six National Historic Site: Report on 2025 Data Collection

Otak Inc.; RRC Associates Inc.; University of Montana; GAIA Environmental Consulting

doi:10.36967/2318623

A strong mandate and need for socioeconomic monitoring have been expressed in the National Park Service (NPS) strategic goals for science, in statements by NPS leadership, and in various official reports. Since such monitoring began in 2022, the NPS has typically conducted visitor surveys at 24 parks per year across the United States and associated territories. However, the 2025/2026 SEM Visitor Survey study period was impacted by unexpected timing constraints that reduced the total sample from 24 to 21 parks. Ninety Six National Historic Site (Ninety Six NHS) was selected as one of these units for 2025 implementation. This socioeconomic monitoring at Ninety Six NHS uses a two-step survey methodology to capture a representative sample of park visitors during the peak season of each respective park unit. This process includes (1) an on-site intercept survey conducted via tablet, and (2) a post-trip survey (completed either by mail-back or online) for more in-depth trip details. The types of data collected include visitor demographics, trip characteristics/planning, and experience evaluations. Results are organized by these two survey instruments and are aimed at assisting park managers in understanding current utilization and perception of park resources, assessing operations and potential issues, and facilitating communication and decision-making processes within the park and between the park and its local partners and stakeholders.