Visitor Experience and Media Effectiveness Rocky Mountain and Yellowstone National Parks
Eisenberger R and Loomis RJ. 2003. Visitor Experience and Media Effectiveness Rocky Mountain and Yellowstone National Parks. Newark, DE
This study examined visitor reactions to displays and other features of visitor centers at YNP and RMNP. They also evaluated the effectiveness of media and reactions to outdoor experiences among visitors beginning their trips at park entrances. Because they were interested in studying how national parks can meet the needs and interests of visitors with differing personality types, they assessed relevant personality traits of all visitors and examined how these traits influenced visitor reactions to various experiences. In all, they examined the experiences of 848 visitors to RMNP and 1739 visitors to YNP.