Acadia National Park ITS Field Operational Test: Business survey
Daigle J and Zimmerman CA. 2003. Acadia National Park ITS Field Operational Test: Business survey. FHWA-OP-03-148. Battelle
From official abstract: "Using data from surveys of businesses during the Fall of 2002, this report describes local businesses; their perceptions of tourism and relationship to Acadia National Park as well as summer travel on Mount Desert Island and in Acadia National Park. The report also describes business perceptions of the Island Explorer bus system and awareness/use as well as the benefits associated with ITS components. Information was collected from businesses using a mail-back questionnaire. A total of 454 questionnaires were mailed to businesses. Businesses returned 257 usable questionnaires for a 60 percent response rate. The survey of Mount Desert Island businesses confirmed the importance of tourism to the local economy. Businesses reported multiple benefits of being situated near Acadia National Park in terms of economic potential of attracting customers as well as other benefits to the community. Business managers are concerned about summer travel on Mount Desert Island and in Acadia National Park. Clearly, many business managers believe that the Island Explorer bus system helps to address some of their concerns about summer travel on Mount Desert Island and in Acadia National Park. In assessing the impact of ITS on businesses, the evaluation revealed that businesses perceive many important benefits to users but limited economic benefit to their own business. Further support of ITS within the business community might be built on illustrating the association between use of ITS, the Island Explorer, and length of stay."
- Type
- Published Report
- Authors
- Daigle, John; Zimmerman, Carol
- Date of Issue
- 2003-03
- Publisher
- Battelle
- Units
- ACAD
- Keywords
- economics, roads, transportation, visitor experience, visitors
See also
- Acadia National Park Intelligent Transportation Systems Field Operational Test: Transformation needs assessment
- Acadia National Park ITS Field Operational Test: Acadia National Park data analysis
- Acadia National Park ITS Field Operational Test: Evaluation plan
- Acadia National Park ITS field Operational Test: Evaluation strategic plan
- Evaluation of Acadia National Park ITS Field Operational Test: Final report
- Acadia National Park ITS Field Operational Test: Island Explorer data analysis
- Acadia National Park ITS Field Operational Test: Key informant interviews
- Acadia National Park ITS Field Operational Test: Parking report
- Acadia National Park ITS Field Operational Test: State of Maine data analysis
- Acadia National Park ITS Field Operational Test: Visitor survey
- Alternative Transportation and Travel InformationTechnologies: Monitoring Parking Lot Conditions Over Three Summer Seasons at Acadia National Park
- The Convergence of Transportation, Information Technology, and Visitor Experience at Acadia National Park